Course Overview:

This course covers the essential aspects of starting, building, and managing an e-commerce business. You will learn how to choose the right products, set up an online store, optimize it for search engines, and implement effective marketing strategies to attract customers and drive sales.

Course Objectives:

• Understand the fundamentals of e-commerce and its role in the digital economy.
• Learn to select profitable products and find reliable suppliers.
• Gain practical skills to set up and manage an online store.
• Develop strategies for digital marketing, SEO, and customer retention.
• Analyze e-commerce data to optimize business performance.

Course Duration: 6 weeks

Course Modules:

Module 1: Introduction to E-commerce

• Week 1: E-commerce Basics
  • Understanding e-commerce and its benefits.
  • Types of e-commerce models: B2B, B2C, C2C, and more.
  • Overview of the e-commerce landscape and trends.
• Week 2: Choosing a Niche and Finding Products
  • Identifying profitable niches and market gaps.
  • Sourcing products and selecting suppliers.
  • Dropshipping vs. inventory-based e-commerce.

Module 2: Setting Up an Online Store

• Week 3: E-commerce Platforms and Tools
  • Comparing e-commerce platforms: Shopify, WooCommerce, Magento, etc.
  • Setting up an online store: domain, hosting, and design.
  • Integrating payment gateways and ensuring security.
• Week 4: Product Listing and SEO Optimization
  • Writing effective product descriptions.
  • Utilizing SEO techniques to improve search rankings.
  • Optimizing images and videos for better engagement.

Module 3: Marketing and Sales Strategies

• Week 5: Digital Marketing for E-commerce
  • Overview of digital marketing channels: Social media, email, and PPC.
  • Implementing effective email marketing campaigns.
  • Utilizing social media to boost brand visibility and sales.
• Week 6: Conversion Rate Optimization and Customer Retention
  • Understanding the customer journey and sales funnel.
  • Techniques to improve conversion rates and reduce cart abandonment.
  • Strategies for building customer loyalty and retention.

Assessments and Certification:

• Quizzes: Weekly quizzes to test understanding of each module.
• Assignments: Practical assignments for setting up and managing a demo online store.
• Final Project: Creating a comprehensive business plan for an e-commerce store.
• Certification: A certificate of completion will be awarded to participants.